Soonchunhyang University - South Korea
Author Profile
SCOPUS
🎓 Early academic pursuits
Myoung-Jin Chae embarked on his academic journey with a strong foundation in statistics and business administration from korea university, seoul. his dual bachelor's degrees provided him with a unique blend of analytical and managerial insights, setting the stage for his future contributions to marketing. eager to expand his knowledge, he pursued a master's degree in statistics at columbia university, where he honed his quantitative skills. his academic excellence led him to the georgia institute of technology, scheller college of business, where he earned his ph.d. in management with a specialization in marketing in 2018. his dissertation, titled "context management of advertising in a digital environment," reflected his deep interest in understanding the evolving dynamics of digital advertising, under the guidance of renowned scholars such as dr. omar rodriguez-vila.
🧑🏫 Professional endeavors
Following his doctoral studies, chae began his academic career as an assistant professor at lingnan university in hong kong, where he served from 2018 to 2021. during this period, he contributed significantly to the fields of marketing and international business through both teaching and research. in 2021, he joined soonchunhyang university in korea as an assistant professor of marketing within the department of international trade and commerce, global business school. in these roles, he has been dedicated to delivering high-quality education while engaging in meaningful research that addresses contemporary challenges in marketing, particularly within the digital landscape.
📊 Contributions and research focus
Chae’s research interests are both diverse and timely, encompassing digital marketing, artificial intelligence, consumer engagement, advertising, corporate social responsibility, sustainable consumption, diversity and social justice, and health marketing. his work explores how businesses can strategically manage advertising in a digital context, and how ai technologies impact Marketing consumer trust and decision-making. his recent research, “too human to trust? how ai assistants’ human-likeness and context orientation drive premium choices in high-tech markets,” under review at the asia pacific journal of marketing and logistics, exemplifies his commitment to advancing understanding at the intersection of technology and consumer behavior.
🏅 Accolades and recognition
Throughout his academic path, chae has earned recognition for his innovative research and dedication to teaching. his academic journey at prestigious institutions such as columbia university and georgia institute of technology stands as a testament to his scholarly excellence. his role as an instructor for core marketing courses at georgia tech, and his involvement in advanced Marketing research projects, have contributed to his reputation as a promising scholar in the marketing field. his ongoing contributions continue to gain attention within the global academic community.
🌏 Impact and influence
Chae’s research holds significant influence in understanding how modern technologies reshape consumer interactions and brand strategies. his work on digital advertising, artificial intelligence, and corporate social responsibility contributes valuable insights to academics and practitioners aiming to navigate the complexities of today’s digital-first marketplace. by Marketing addressing critical topics such as sustainable consumption and social justice in marketing, he extends his impact beyond commerce, fostering positive societal change through his scholarly endeavors.
🔮 Legacy and future contributions
Looking ahead, chae aspires to further expand the boundaries of marketing research by integrating advanced technologies and ethical considerations into the study of consumer behavior. his future work aims to offer strategic insights into how businesses can responsibly leverage ai and digital tools to foster meaningful consumer relationships while prioritizing social good. with a focus on sustainable and ethical marketing practices, chae is poised to shape the next generation of research that bridges technological innovation with global societal needs.
Notable Publications
Title:
Mobile Content: Understanding Drivers of Engagement by Screen
Authors:
Myoung-jin Chae, Omar Rodríguez-Vilá, Sundar G. Bharadwaj
Journal:
Journal of Interactive Marketing, 2025