Mrs. Mashael Almarzooqi - Management and Accounting - Best Researcher Award

Abu Dhabi University - United Arab Emirates

Author Profile

Early academic pursuits 🎓

Mashael Almarzooqi began her academic journey with a bachelor of science in chemical engineering from the american university of sharjah, graduating with a commendable gpa of 3.4. she further enhanced her academic profile by earning a master’s degree in quality management from the university of wollongong in dubai with a gpa of 3.8. currently, she is pursuing a doctorate in business administration at abu dhabi university, underscoring her deep commitment to continuous learning. her academic foundation laid the groundwork for her analytical capabilities and strategic thinking—both essential in managing technically complex fields like logistics, energy, and even emerging areas such as power electronics.

Professional endeavors 🏢

Mashael’s professional career spans prestigious roles in both government and industry. beginning in 2009 as a senior engineering materials analyst at dubai municipality, she advanced through key roles including project manager at the prime minister's office and product quality specialist at adnoc. her career path illustrates a steady progression toward executive leadership, culminating in her current position as vice president of business management in the logistics and services division at the abu dhabi national oil company (adnoc). she has consistently demonstrated a strong ability to manage complex operations, lead large-scale strategic initiatives, and deliver high-impact outcomes.

Contributions and research focus 🔬

Across her various roles, mashael has significantly contributed to corporate transformation, strategic growth, and operational excellence. she has led multiple strategic initiatives, particularly in downstream asset management, mergers and acquisitions, and business planning. her work has focused on aligning technical assessments with commercial viability, ensuring hse compliance, Management and Accounting and driving financial planning. her research and executive interests lie at the intersection of energy logistics and digital transformation, with growing curiosity about innovations in power electronics, especially regarding its applications in energy-efficient maritime logistics.

Impact and influence 🌍

Mashael’s leadership has left a tangible mark on adnoc’s downstream operations. her strategic foresight contributed to successful acquisitions and business continuity planning, reinforcing the Management and Accounting organization's resilience. she has built high-performing cross-functional teams and implemented robust kpi frameworks to drive accountability and performance. her experience in government has also helped streamline public services and elevate national service standards, making her a respected figure both in corporate and government spheres. she is widely known for bridging the gap between engineering and strategy—a key trait for scaling impact in the age of power electronics and smart logistics.

Academic cites and certifications 📚

Mashael has consistently strengthened her theoretical grounding through industry-recognized certifications and courses. she holds credentials in maritime law, shipping strategy, cfa level 1, and corporate financial decision-making from institutions like euromoney, london. her commitment to academic excellence is also visible in her participation at international platforms, such as Management and Accounting serving as the uae ambassador at expo milano 2015. her scholarly and practical integration of business and engineering has made her a frequently referenced contributor in internal strategy documents and thought leadership within adnoc.

Legacy and future contributions 🌟

Looking ahead, mashael almarzooqi is poised to shape the future of integrated logistics and sustainable energy strategy in the gulf region. her long-term vision involves aligning organizational growth with global sustainability goals and exploring digital innovations in transport, including the role of electrification and power electronics in shipping and refining. she aims to mentor emerging professionals, support women in engineering leadership, and contribute to policy advisory roles, ensuring her legacy as a transformative leader in the oil and gas ecosystem.

Notable publications

Title: The Impact of Supplier Innovation and Competitiveness on Local Content Compliance: The Moderating Role of Firm Size in the UAE Oil and Gas Sector
Author(s): Mashael Al Marzooqi, Ilham Haouas, Jacob Cherian
Journal: Business Strategy & Development

🎓 Early academic pursuits

Myoung-Jin Chae embarked on his academic journey with a strong foundation in statistics and business administration from korea university, seoul. his dual bachelor's degrees provided him with a unique blend of analytical and managerial insights, setting the stage for his future contributions to marketing. eager to expand his knowledge, he pursued a master's degree in statistics at columbia university, where he honed his quantitative skills. his academic excellence led him to the georgia institute of technology, scheller college of business, where he earned his ph.d. in management with a specialization in marketing in 2018. his dissertation, titled "context management of advertising in a digital environment," reflected his deep interest in understanding the evolving dynamics of digital advertising, under the guidance of renowned scholars such as dr. omar rodriguez-vila.

🧑‍🏫 Professional endeavors

Following his doctoral studies, chae began his academic career as an assistant professor at lingnan university in hong kong, where he served from 2018 to 2021. during this period, he contributed significantly to the fields of marketing and international business through both teaching and research. in 2021, he joined soonchunhyang university in korea as an assistant professor of marketing within the department of international trade and commerce, global business school. in these roles, he has been dedicated to delivering high-quality education while engaging in meaningful research that addresses contemporary challenges in marketing, particularly within the digital landscape.

📊 Contributions and research focus

Chae’s research interests are both diverse and timely, encompassing digital marketing, artificial intelligence, consumer engagement, advertising, corporate social responsibility, sustainable consumption, diversity and social justice, and health marketing. his work explores how businesses can strategically manage advertising in a digital context, and how ai technologies impact Marketing consumer trust and decision-making. his recent research, “too human to trust? how ai assistants’ human-likeness and context orientation drive premium choices in high-tech markets,” under review at the asia pacific journal of marketing and logistics, exemplifies his commitment to advancing understanding at the intersection of technology and consumer behavior.

🏅 Accolades and recognition

Throughout his academic path, chae has earned recognition for his innovative research and dedication to teaching. his academic journey at prestigious institutions such as columbia university and georgia institute of technology stands as a testament to his scholarly excellence. his role as an instructor for core marketing courses at georgia tech, and his involvement in advanced Marketing research projects, have contributed to his reputation as a promising scholar in the marketing field. his ongoing contributions continue to gain attention within the global academic community.

🌏 Impact and influence

Chae’s research holds significant influence in understanding how modern technologies reshape consumer interactions and brand strategies. his work on digital advertising, artificial intelligence, and corporate social responsibility contributes valuable insights to academics and practitioners aiming to navigate the complexities of today’s digital-first marketplace. by Marketing addressing critical topics such as sustainable consumption and social justice in marketing, he extends his impact beyond commerce, fostering positive societal change through his scholarly endeavors.

🔮 Legacy and future contributions

Looking ahead, chae aspires to further expand the boundaries of marketing research by integrating advanced technologies and ethical considerations into the study of consumer behavior. his future work aims to offer strategic insights into how businesses can responsibly leverage ai and digital tools to foster meaningful consumer relationships while prioritizing social good. with a focus on sustainable and ethical marketing practices, chae is poised to shape the next generation of research that bridges technological innovation with global societal needs.