Provincial Directorate of Labor and Employment Agency OSTİM Service Center Loyment | Turkey
Author Profile
ORCID
Summary
Dr. Candan özgün-ayar is a dedicated job and career counselor at the ankara provincial directorate of labor and employment agency’s ostim service center. with academic roots in business administration and a doctoral focus on sustainable marketing, she combines public service with scholarly research. her work centers around the green marketing mix, particularly its application in small and medium-sized enterprises (smes). she is also committed to improving employment opportunities for disadvantaged groups, including women, youth, and the long-term unemployed. her research offers practical insights into how environmental strategies can be aligned with business growth and sustainability.
Early academic pursuits
Candan özgün-ayar began her academic journey with a strong foundation in business studies. she earned her bachelor's degree in business administration from anadolu university . her passion for education and professional development led her to pursue a master’s degree in business education at gazi university, completed . she later advanced her academic credentials by earning a doctorate in business administration from namık kemal university in tekirdağ , focusing on sustainability, marketing, and small business development.
Professional endeavors
Dr. özgün-ayar serves as a job and career counselor at the ostim service center, which is affiliated with the ankara provincial directorate of labor and employment agency. she plays a pivotal role in promoting employment opportunities, especially for disadvantaged groups such as women, youth, and the long-term unemployed. beyond her governmental responsibilities, she collaborates with non-governmental organizations to support social inclusion and career development for marginalized populations. her commitment to employment equity and regional workforce development has made her a prominent figure in public service.
Contributions and research focus
Her academic research offers pioneering contributions by bridging the gap between sustainability and marketing. her doctoral work focuses on the green marketing mix and its application within small and medium-sized enterprises (smes). it stands out as one of the few studies addressing environmental strategies in smes, offering original insights on integrating green values into business practices. her work explores areas like green packaging, green distribution, and environmental promotion, as well as the development of practical scales to measure sustainable marketing effectiveness.
Impact and influence
Dr. özgün-ayar's impact extends beyond academia. her research provides actionable guidance for sme practitioners and policymakers to adopt sustainability strategies and achieve a competitive advantage. she has been influential in raising awareness about the strategic benefits of the green marketing mix in enhancing brand reputation and consumer trust. through her counseling role, she influences the employment paths of countless individuals, fostering a more inclusive labor market.
Academic cites and recognition
While her doctoral research is recently completed, it is expected to gain traction within scholarly and practitioner circles due to its applied nature and relevance. future citations will likely focus on her integrated model for the green marketing mix in smes and its potential to serve as a benchmark for sustainability-oriented business models. as more businesses shift toward environmentally responsible practices, her work is positioned to be a cornerstone in green marketing literature.
Legacy and future contributions
Dr. özgün-ayar aims to continue her advocacy for environmental consciousness and inclusive employment. her future contributions will likely focus on expanding the scope of green marketing in developing economies, refining the green marketing mix framework, and supporting the development of targeted public policies that benefit smes and vulnerable worker groups. her lasting legacy will be in creating tools and strategies that empower both businesses and individuals toward sustainable growth and societal well-being.
Publications
Title: KOBİ Yöneticilerinin Yeşil Pazarlama Sorunları Ölçeğine İlişkin Tutumlarının Karşılaştırılması
Author: Candan Özgün Ayar
Journal/Proceedings: Çanakkale Kongresi (Conference Proceedings)
Title: KOBİ Yöneticilerinin Yeşil Pazarlama Uygulama Kültürü Ölçeğine İlişkin Tutumlarının Karşılaştırılması
Author: Candan Özgün Ayar
Journal/Proceedings: Çanakkale Kongresi (Conference Proceedings)
Title: A Scale Development Study on Green Marketing Mix Practice Culture in Small and Medium Enterprises
Author(s): Candan Özgün-Ayar, Murat Selim Selvi
Journal: Sustainability
Title: Firmaların Satış ve Pazarlama Personelinin Tedarik Kaynaklarına İlişkin Betimsel Bir Araştırma
Author: Candan Özgün Ayar
Journal/Proceedings: III. Uluslararası Farkındalık Konferansı, 05–07 Aralık 2019, Çanakkale
Title: Kurumsal İmaj Yönetimi: Türkiye İş Kurumu Örneği
Author: Candan Özgün Ayar
Journal: Amme İdaresi Dergisi
Conclusion
Dr. özgün-ayar’s unique blend of academic insight and field-level practice positions her as a key influencer in sustainable development and inclusive employment. her pioneering work on the green marketing mix equips smes with tools to align profitability with environmental responsibility. as she continues to champion employment equity and green innovation, her contributions are set to leave a lasting impact on both the academic community and the broader society. her legacy will be defined by practical solutions for sustainable marketing and the empowerment of vulnerable workforce segments.