Ms. Shatabdi Sonkar – Green marketing and green cosmetic – Best Researcher Award

Ms. Shatabdi Sonkar - Green marketing and green cosmetic - Best Researcher Award

Indian institute of information technology Allahabad - India 

Author Profile 

GOOGLE SCHOLAR 

🎓 Early academic pursuits

Shatabdi Sonkar began her academic journey with a strong foundation in commerce, earning her bachelor of commerce degree from allahabad university (2016–2019), followed by a master of commerce from allahabad state university (2019–2021). her dedication to higher education led her to pursue a ph.d. at the indian institute of information technology allahabad (iiita) starting from 26 july 2022. her academic path reflects a consistent commitment to research and analytical thinking, especially in multidisciplinary domains such as power electronics, data analysis, and statistical research.

🧑‍🏫 Professional endeavors

Currently enrolled as a research scholar at iiita, shatabdi has contributed to several high-impact projects. her professional experience includes conducting thorough literature reviews, performing statistical analysis using spss, and drafting manuscripts for reputed journals. she has also held active roles in institutional programs, notably serving as the technical coordinator for the techno-entrepreneurship training program conducted by iit roorkee in september 2022, showcasing her organizational and technical leadership.

🔍 Contributions and research focus

Shatabdi’s research interest revolves around the intersection of data analysis and technical systems, with a growing emphasis on power electronics and its role in modern innovations. she has hands-on experience with tools like r studio, vos viewer, and pls sem, which she uses for data modeling and scholarly research. her current doctoral work includes synthesizing research Green marketing and green cosmetic findings, generating statistically sound interpretations, and providing fresh perspectives in her field.

🌐 Impact and influence

Through her active participation in events like gyanotsav (organized by iiita and sponsored by dst and ieee) and her volunteer role in ieee wie ils 2023, shatabdi has demonstrated her commitment to both academic and societal advancement. by applying her research in practical, collaborative settings, she contributes to knowledge dissemination and community Green marketing and green cosmetic engagement. her dedication also reflects the emerging significance of interdisciplinary fields like power electronics in today's technological landscape.

📚 Academic citations

Shatabdi’s contributions to the academic community are evident through her publication efforts and collaboration with senior researchers such as dr. pragya singh, assistant professor at the department of management studies, iiita. her citation-worthy work includes comprehensive literature reviews and empirical studies that align with contemporary academic standards, Green marketing and green cosmetic enhancing her academic profile and visibility in the research community.

🌱 Legacy and future contributions

Shatabdi aims to become a transformative figure in academic research. her long-term vision is rooted in making meaningful contributions that bridge the gap between technical innovations and social applications. she aspires to deepen her expertise in analytical research, particularly in fields where power electronics can drive sustainability and efficiency. by collaborating with interdisciplinary teams and embracing innovative methodologies, she seeks to leave a legacy of impactful, solution-driven research.

Notable Publications 

  1. Title: Examining the Consumer Behavior and Preferences of Generation Y and Generation Z Toward Green Cosmetics in the Indian Market
    Author(s): S. Sonkar, P. Singh, R. Singh Dubey
    Journal: Journal of Global Marketing

  2. Title: The Role of Flexibility in the Development and Adoption of Green Cosmetics: A Systematic Review and Future Research Agenda
    Author(s): P.S. Shatabdi Sonkar
    Journal: Journal of Informatics Education and Research