School of Business, East China University of Science and Technology | China
He is a senior scholar in management science and engineering with extensive experience in research, teaching, and academic leadership at a leading research university. His academic background spans management, knowledge science, and information systems, providing a strong interdisciplinary foundation for both theoretical and applied research. His work primarily focuses on uncertain decision analysis, evaluation methodologies, and the integration of qualitative and quantitative approaches in management research. A significant portion of his research addresses technological innovation, new product development, service management, and quality management under uncertain and dynamic environments. He has made notable contributions to kansei engineering, computing with words, and consumer-oriented evaluation models, particularly in the context of product design, customer satisfaction, and innovation decision support. His research emphasizes the use of consumer demand, online reviews, and design thinking to support technological recombination and innovation strategies. As a principal investigator on multiple competitive research projects supported by major national and regional funding agencies, he has advanced methodological frameworks that bridge theory and real-world managerial practice. In teaching, he actively contributes to undergraduate, graduate, doctoral, and professional education, with a strong emphasis on research methodology, information systems, and managerial decision making.